The Ask - Google Reviews!

The quality and quantity of google reviews we receive will help Smiling Dental grow and stand out from every other dental office out there – making us the easy choice!

BEST CASE SCENARIO IF WE ARE ALL 100% CONFIDENT:

We ask and the patient provide their feedback via google reviews! We consistently received 15+ new google reviews every month. It’s easy for new patients to see that Smiling Dental is the best and an easy choice based on the amount, and quality of patient reviews we’ve received. Our new patient numbers grow and the office thrives.

WORST CASE SCENARIO IF SOME OF US ARE NOT 100% CONFIDENT:

We don’t ask, our google reviews go stale. Other offices overshadow us because our patient reviews are lacking. They choose to call another office instead of us and our monthly new patient numbers drop.

WHAT DOES 100% CONFIDENT MEAN?

• Asking at least 80% of appropriate patients every month for a google review.

• The goal is to obtain 15+ new google reviews each month.

Appropriate Patients

What makes a patient appropriate to ask?

• delivery appointment (night guard, crown, Invisalign, whitening, etc)

• following a cleaning

• restorative appointment (less than 4 total units)

• final appointment in the treatment sequence

• ANY youth visit

Who should we NOT ask?

• patients in for extractions

• when referring to a specialist

• first visits

• appointments with sedation

• doctors visit 6units +

How do we identify these patients ahead of time?

• print day sheet for the following day

• audit the schedule and highlight the appropriate patients on the day sheet using the criteria above

Methods

1. Ask with QR Code

2. Ask via Email

*Possibly a combination – Ask w QR Code & Email

Let’s Dive In To Each Method A Bit Further

ASK WITH QR CODE

Verbally asking a patient in office is the best and most effective way to have a patient complete a google review. Providing patients with the postcard/QR code helps make it even easier for patients to take the next step and act on our request.

How to ask

Where: Front Desk

Start by asking how their visit was today?

“I’m so glad you had a good experience, I know you were a bit anxious when you came in. This QR code will bring you right to our google review page, we'd love you to share your feedback there too!

See attached postcard with QR code

If we are out of post cards – ask and follow up with an email to help make it easy as possible for the patient to take action.

I’m so glad you had a good experience, I know you were a bit anxious when you came in. We'd love you to share your feedback by completing a google review. I can send you an email with the link to help you get to the right spot.

EMAIL

Having a template to go off makes it quick and easy to send out. All that needs to be done is a bit of personalizing. This will help to guide our patients in deciding to complete the google review by making it personal.

Google Review email template attached below

Email Template.docx

Download DOCX • 14KB

What if someone has already left a google review?

They can update their review! While this doesn’t increase the total number of reviews, it will move their review to the current date and provide new details and feedback for others.

Accountability

How do we know if we are on track:

1. Asking at least 80% of appropriate patients a month?

• use the day sheet prepped for identifying appropriate patients

• circle all patients that were asked and place a QR or E to indicated if the ask was in addition to QR postcard or email.

• monthly - count total asked and total appropriate patients to determine if 80% of appropriate patients were asked.

• record answer (yes or no) in monthly stats - google drive sheet

2. Obtaining 15+ google reviews every month?

• log into Google My Business and count the new reviews for the month.

• record the number of google reviews received in monthly stats - google drive sheet